Media Marketing Director: A description for the media marketing director job

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Media Marketing Director: Plans and administers marketing and distribution of broadcasting television programs and negotiates agreements for ancillary properties, for example copyrights and distribution rights for films and audiovisual materials: Reviews inventory of television programs and films produced and distribution rights of broadcasting station to determine potential markets. Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors. Compiles catalog of audiovisual offerings and sets prices and rental fees. Negotiates with media agents to secure agreements for translation of materials into other media. Arranges for reproduction of materials for distribution and examines reproductions for conformity to standards. Edits materials according to specific market or customer requirements. Confers with legal staff to resolve problems, for example copyrights and royalty sharing with outside producers and distributors.

Job industry: broadcasting industry

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